Free Resources for Small Business Owners
These guides are written in plain English, designed specifically for local service businesses, and completely free. Download them, share them with a colleague, refer back to them whenever you need. No sign-up required.
The Small Business Guide to Google Business Profiles
Your Google Business Profile is often the first thing a potential customer sees — before your website, before your socials, before anything else. This guide walks you through exactly how to set one up, what to fill in, and how to keep it working for your business over time.
Inside you'll find step-by-step setup instructions, guidance on choosing the right business category, tips on photos, service areas, and posting updates, plus a monthly maintenance checklist so nothing slips.
The Small Business Guide to Google Reviews
Google reviews are modern word-of-mouth — and most businesses aren't collecting them consistently, not because customers won't leave them, but because no one asks. This guide covers exactly how to build a simple review system into your workflow, how to respond professionally (to both positive and negative feedback), and what to avoid.
If your review count has been sitting at zero — or stuck at the same number for months — this is where to start.