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Blog 10: Wix Studio Website Care: Getting the Most from Your Site

  • Melanie Johnstone
  • Aug 10
  • 3 min read
Happy business owner smiling while looking at completed website on laptop

So your Wix Studio website is live — congrats! 🎉

... Now what?


Whether you worked with a designer or took the DIY route, launch day isn’t the finish line — it’s the starting gate. Just like a garden, a website thrives with a little ongoing care. But don’t worry — I'm not talking about full-blown digital landscaping. A few small, consistent habits can go a long way.


In this post of the Wix Studio Series, I'm talking about Wix Studio website care. I’ll cover:

  • What ongoing website care looks like

  • Easy ways to monitor performance with free tools

  • A simple monthly checklist you can follow (downloadable)


🩺 Why Ongoing Website Care Matters

You’ve invested time (and money) into getting your site just right — now let’s keep it working for you.


Regular check-ins help:

  • Catch broken links or slow pages before your visitors do

  • Keep your site looking fresh and up-to-date

  • Spot opportunities to improve traffic, engagement, and conversions

  • Protect your site from technical or security hiccups


Whether you’re on a support plan or flying solo, it’s worth taking the time each month to give your site a thorough review.


📊 What is Google Analytics & Google Search Console?

  • Google Analytics shows what’s happening on your website — how many people visit, what pages they view, where they’re located, and more.

  • Google Search Console shows how your website appears in Google Search — including keyword rankings, clicks, and indexing issues.


⚙️ Setting Up

If you’re not already using Google’s tools to monitor your website, now’s the time — and it’s easier than you might think.


✅ Step 1: Create a Google Account (if you don’t have one)


✅ Step 2: Set Up Google Analytics

  • Go to Google Analytics and sign in.

  • Click "Start measuring" and follow the prompts to create a new account and property.


✅ Step 3: Set Up Google Search Console

  • Go to Google Search Console, click “Start Now” and sign in.

  • Choose how you want to verify your site:

    • Domain (recommended): Allows you to track your entire site (all versions + subdomains), but you will need to add a TXT record to your domain's DNS settings - Search Console provides instructions for this during setup.

    • URL prefix (easier to implement): Tracks just one version of your site. Use the HTML tag method — you can copy and paste this directly into Wix.


✅ Step 4: Connect to Your Wix Studio Website

To connect Google Analytics:

  • In your Wix Studio Dashboard, go to Settings > Marketing Integrations > Google Tag

  • Paste in your Measurement ID from Step 2.


To connect Google Search Console:

  • From your Wix Studio Dashboard, go to Site & Mobile App > Website & SEO > SEO

  • Follow the prompts under Google Search Console to connect.


💡 Bonus Tip: Let Wix help you with SEO:

  • In your Wix Studio Dashboard, go to Site & Mobile App > Website & SEO > SEO 

  • Find the SEO Setup Checklist and click continue

  • Ensure all steps are completed; if not, follow the instructions.


🧽 Wix Studio Website Care Made Easy

I’ve done the hard work for you! 🎉 Download the monthly maintenance checklist below to keep your Wix Studio website running spic and span.


The checklist covers:

✅ Visual and functional checks across desktop, tablet, and mobile

✅ Testing navigation, buttons, and forms

✅ SEO and performance insights using Google tools

✅ Content and branding updates

✅ Handy reminders for checking Wix Studio’s built-in SEO tools



These are the same core checks I perform (and offer) for all my Wix Studio clients on a monthly retainer — but now you can DIY it like a pro.


TL;DR

  • Launch day is the beginning — not the end — of your web journey

  • Wix Studio websites are easy to maintain, but they still need regular check-ups

  • Google Analytics and Search Console are your best friends

  • Use my simple monthly checklist to stay on top of things


Coming up next:

👉 Blog 11: Exploring AI Features in Wix Studio

Yep, that's right - now that I've gone through everything the manual way, let me show you how to leverage AI to work faster, not harder.


Got questions?

📩 Drop a comment below or send me a message; let's chat!


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