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Blog 6: Key Common Website Mistakes and How Wix Studio Can Help

  • Melanie Johnstone
  • Jul 13
  • 3 min read

Updated: Aug 4

Let’s be honest: building a website is exciting… until it starts falling apart.


Common Website Mistakes to Watch Out For

The menu vanishes on mobile. The homepage takes forever to load. Your “Contact Me” button? Gone. Oof.

iPad displaying 404 error page representing a broken link

These are the common website mistakes that frustrate visitors and damage your credibility. Unfortunately, they often occur before you even get a chance to say, “Hi, I’m awesome.”


The worst part? These issues are super common among small business owners who try to DIY or juggle it all. It’s not your fault — web design is trickier than it looks. But the good news is that it's fixable. In this post, we’ll explore the top pitfalls I frequently encounter. Additionally, we'll explore how Wix Studio helps you avoid them. You don’t need a coding degree or a second glass of wine to create a successful website!


1. Confusing Navigation 🧭

Your website’s menu is like a map. If it’s not clear, visitors can get lost fast, and leave even faster.


Why Navigation is Crucial

Effective navigation enables users to locate what they need quickly. If they can’t find the information they need easily, they will likely abandon your site. Ensure your website has an intuitive layout that directs users effortlessly to essential pages.


Wix Studio fix:

Wix Studio enables you to easily create sticky, mobile-friendly menus that adapt to screen size. You can preview how your nav bar behaves across breakpoints and tweak it without touching code.


💡 Pro tip: Stick to 5–7 main menu items. More than that? Consider dropdowns or a hamburger menu.


2. Mobile Mayhem 📱

More than half of your visitors are browsing on mobile. If your site only looks good on a desktop, you're missing the mark.


Optimising for Mobile

Having a mobile-optimised site is essential today. As more users access websites via smartphones, a seamless mobile experience is necessary. Ensure that you test your website on multiple devices to confirm that everything displays correctly.


Wix Studio fix:

Wix Studio is built for responsive design. It offers custom breakpoints, a separate mobile editor, and tools that ensure layouts remain intact as the screen size decreases.


3. Slow Load Times 🐢

Slow websites kill conversions! Whether it’s oversized images or scripts gone wild, speed matters.


How to Improve Load Speed

Here are a few tips to enhance your website's speed:

  • Compress images and files to reduce loading times.

  • Utilise caching solutions to expedite page delivery.

  • Minimise the use of heavy scripts that can slow down your site.


Wix Studio fix:

Wix Studio auto-optimises images, supports lazy loading, and allows you to audit your site performance with built-in speed tools (and even Lighthouse). That said, you still need to be mindful of the number of elements and animations you add to a page to ensure optimal load times. Clean design equals faster site equals happier visitors.


4. Missing SEO Basics 🔍

No page titles, no meta descriptions, no structured content— just a floating void of good intentions.


Importance of SEO

Search Engine Optimisation (SEO) is essential for attracting visitors from search engines. Without proper SEO, your great content may never reach its audience. Investing time in optimising your pages can significantly improve your visibility online.


Wix Studio fix:

Every page in Wix Studio comes with built-in SEO fields and helpful prompts. You can add titles, meta descriptions, and alt text without a plugin. It even handles schema markup behind the scenes.


5. Weak CTAs 💔

"Submit" isn’t a call to action. Neither is “Click here." If your site doesn’t guide users, you are missing opportunities.


Creating Effective CTAs

The best CTAs prompt action. Use actionable language that conveys urgency. For instance, instead of "Learn More," try "Get Started Today!" This creates a sense of immediacy and can lead to higher conversion rates.


Wix Studio fix:

Wix Studio allows you to design strong CTAs visually. You can create animated buttons, sections that stand out, and scroll-triggered cues — all without hiring a UX designer.


TL;DR

Most small business websites suffer from the same issues: poor menus, inadequate mobile layouts, slow loading speeds, weak SEO, and ineffective CTAs.


Wix Studio helps avoid these mistakes with responsive tools, built-in SEO fields, and design features that don’t require coding. Whether you DIY or hire a designer, you can get it right the first time.


Coming up next:

Not all designers are equal. Here’s how to choose a web designer you can trust—and why working with a Wix certified designer can make a difference.


Got Questions?

📩 Drop a comment below or shoot me an email; let's chat!

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