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Blog 4: DIY or Pro? How to Choose the Right Path for Your Wix Studio Web Design

  • Melanie Johnstone
  • Jun 23
  • 3 min read

Updated: Aug 4

Thinking about a Wix Studio web design for your business? You’re not alone—and the next big question is: Should you do it yourself or hire a pro?


Small business owner considering Wix Studio web design options — DIY vs hiring a designer

Here’s the good news: there’s no one “correct” answer. Some small business owners thrive on DIY. Others would rather have someone else handle the build while they focus on, you know, actually running their business. This post is designed to help you determine which approach is best for you.


The DIY Route: Is It Right for You?

Wix Studio gives you a lot of power—responsive design, drag-and-drop flexibility, and built-in tools to help you create a beautiful, functional site without needing to know how to code. If you’ve got time, a sharp eye, and a little tech curiosity, the DIY path might work.


Ask yourself:

  • Do I have time to learn and build this myself?

  • Do I enjoy visual design and experimenting with layout?

  • Am I happy doing some trial and error?


If yes, you might love building your site, especially if you’re working with a tight budget or need a basic online presence to get started.


💡 Tip: If you opt for the DIY route, start with a blank template or one of Wix Studio’s stripped-down starter layouts. Avoid overdesigned themes that are hard to customise. Check out this post for more guidance on using Wix Studio Templates.


The Professional Route: Is It Worth It?

Hiring a designer isn’t just about outsourcing. It’s about investing in a site that’s strategic, polished, and tailored to your brand. Additionally, a professional brings valuable insights to the table that you might not have considered, such as SEO, performance, accessibility, and user experience.


Ask yourself:

  • Is this website key to growing my business or attracting clients?

  • Do I want something that looks custom and high-end?

  • Do I get overwhelmed by design software and techy stuff?


If you're nodding along, hiring a pro might save you more time, stress, and late-night Googling than you think, especially for businesses where your website is your storefront.


Why Wix Studio Web Design Makes Collaboration Easy

One of the best aspects of Wix Studio web design is that it enables a collaborative approach. You can work with a designer to create a custom site, and still make updates yourself after launch—no ongoing retainers required. No code. No drama.


You get the best of both worlds:

  • A pro gets the heavy lifting done right the first time

  • You get the confidence and control to manage updates on your terms


🔧 Think of it like renovating a house—you hire a builder for the structure, but you can still move the furniture around later. Check out this post for guidance on finding the right designer.


Let’s Break It Down: Quick Comparison

Feature

DIY

Hire a Pro

Upfront Cost

Low

Higher

Time Investment

High

Low

Design Quality

Varies

High

Stress Levels

Potentially High

Low (ideally!)

Customisation

Limited unless you learn the platform well

Fully tailored

Future Updates

Done by you

Choose your own adventure done by you or a designer

Final Thoughts on Wix Studio Web Design Options

Whether you opt for a DIY approach, hire a designer, or choose something in between, what matters most is selecting the approach that supports your goals, your available bandwidth, and your business stage. And remember—you don’t have to do it all alone. Even a quick chat with a web designer (hi 👋) can help you make a confident decision.


TL;DR

  • DIY is great if you’ve got time, patience, and some design instincts

  • Hiring a pro means you’ll get a strategic, polished result — without the late-night tech headaches

  • Wix Studio makes it easy to collaborate: get a pro build, but manage it yourself afterward

  • There’s no one-size-fits-all answer — it depends on your needs and bandwidth


Coming up next:

Not all templates are created equal. We’ll show you how to use them smartly — and how designers make them stand out.


Got questions?

📩 Drop a comment below or shoot me an email; let's chat!


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