Blog 3: Wix Studio vs. WordPress & the Rest
- Melanie Johnstone
- Jun 22
- 3 min read
Updated: Jul 8
A plain-English showdown for small biz owners, creatives, and curious minds.
In this post, we’re cutting through the tech-speak and comparing Wix Studio vs WordPress and a few other big names side by side so you can make the right choice for your business.
👑 Meet the Platforms
🟦 Wix Studio
It's a next-gen version of classic Wix. Built for designers, friendly for non-techies, and flexible without being overwhelming.
🟩 WordPress
The OG. Extremely customisable, open-source, and powering a significant portion of the internet. But be ready to get your hands (or wallet) dirty.
⚫ Squarespace
All-in-one, design-first platform. Beautiful templates, polished user experience, and a favourite for creatives and lifestyle brands.
🟪 Webflow
Web designer heaven. Visual coding, ultra-precise control, and a plethora of animation tools. But with a steeper learning curve.
⚖️ Let’s Compare the Big Stuff: Wix Studio vs. WordPress & the Rest
Wix Studio | WordPress | Squarespace | Webflow | |
Ease of Use | ★★★★☆ | ★★☆☆☆ | ★★★★☆ | ★★☆☆☆ |
Creative Flexibility | ★★★★★ | ★★★★★ | ★★★☆☆ | ★★★★★ |
Mobile Responsiveness | ★★★★★ | Depends on theme | ★★★★☆ | ★★★★★ |
Built-in SEO Tools | ★★★★☆ | ★★★★☆ (with plugins) | ★★★★☆ | ★★★★☆ |
eCommerce Ready | ★★★☆☆ | ★★★★☆ | ★★★★☆ | ★★★☆☆ |
Great for Beginners | ★★★★☆ | ★☆☆☆☆ | ★★★★☆ | ★★☆☆☆ |
Ongoing Maintenance | Low | High | Low | Medium |
Design Hand-off Friendly | Yes | Depends | Kinda | Yes |
Cost | Mid | Low-to-high (depending on plugins + hosting) | Mid | Mid-to-high |
💬 Let’s Break It Down
✅ Wix Studio Wins If…
You want a custom site that’s easy to hand over or self-manage
You’re working with a designer (🙋♀️) but want to make small edits later
You love sleek design but hate plugins, updates, and back-end drama
🤔 WordPress Wins If…
You need serious custom functionality (like forums, memberships, or big eCommerce setups)
You’re cool with regular maintenance (or having a developer on call)
You love plugins and total control — even if it means more effort
🎨 Squarespace Wins If…
You want a beautiful, minimalist site — fast
You don’t need much customisation or complex features
You prefer a "what you see is what you get" experience
🔧 Webflow Wins If…
You (or your designer) want total design control and fine-tuned animation
You’re building a design portfolio or a highly interactive site
You’re not afraid of a learning curve
🧠 Real Talk: Which One Should You Use?
If you’re a small business owner, coach, creative, freelancer, or service-based brand, Wix Studio is probably your sweet spot.
It gives you more freedom than Squarespace, less maintenance than WordPress, and an easier on-ramp than Webflow.
Plus:
You’ll get a slick, responsive, professional site
You can actually update it without breaking something
You won’t need to sell your soul to plugins or developers
🗣️ Why I Like Wix Studio
As a web designer, I’ve built sites on all four platforms. Each one has its strengths, but Wix Studio strikes the best balance for my clients:
It’s flexible for me to design with
It’s manageable for you to update
It looks high-end without high stress
If I think something else would better suit your project, I’ll let you know. But for most of my clients? Wix Studio nails the brief.
TL;DR
Wix Studio is ideal for custom, designer-grade websites that still feel DIY-manageable
WordPress is powerful, but it requires more upkeep and tech skills
Squarespace is sleek and simple but can be limiting
Webflow is ultra-flexible but comes with a learning curve
Your choice depends on your needs, your time, and your tolerance for tech
Coming up next:
We’ll help you decide which path is right (and what to watch out for either way).
Got questions?
📩 Drop a comment below or send me a message; let's chat!